-All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
-Mustang now available with three engines offering a broader power of choice – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine
-Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort
DEARBORN, Mich., Dec. 5, 2013 – The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – is simultaneously revealed around the globe in six cities on four continents.
“Ford Mustang inspires passion like no other car,” said Raj Nair, Ford group vice president, global product development. “The visceral look, sound and performance of Mustang resonates with people, even if they’ve never driven one. Mustang is definitely more than just a car – it is the heart and soul of Ford.”
Mustang’s impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world’s most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.
“We crafted this car with the goal of creating a contemporary interpretation of Mustang – an American automotive icon that symbolizes optimism and freedom for millions of people around the world,” said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.
All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements – including the long sculpted hood and short rear deck – with contemporary execution.
“You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true,” said Moray Callum, Ford executive director, design, The Americas.
Several key design features define the all-new Mustang, including:
-A lower, wider stance with a reduction in roof height, and wider rear fenders and track
-The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
-Three-dimensional, tri-bar taillamps with sequential turn signals
-Contemporary execution of the signature shark-bite front fascia and trapezoidal grille
Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.
The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.
Smarter than your average pony
The all-new Mustang features a significant amount of innovative technologies providing drivers with enhanced information, control and connectivity when they want it. From Intelligent Access with push-button start to SYNC® and MyKey® in every Mustang built, plus available Track Apps, MyColor gauges and new Shaker Pro audio system, drivers will be able to customize their time behind the wheel.
The feeling of freedom and confidence Mustang instills in its drivers is amplified when they can take control of how the car behaves. On a twisty back road or a weekend track day, the driver can tap the toggle switches on the console to quickly adjust steering effort, engine response, and transmission and electronic stability control settings using the available Selectable Drive Modes to create the perfect Mustang at any time.
The advanced new Ford-developed stability control system is tuned to maximize Mustang’s dynamic capabilities. When the time comes to turn up the wick at the track, Mustang GT includes standard launch control that enables drivers to achieve smooth, consistent starts every time.
When it’s time to back off and relax for the drive home, available advanced driver-assist features including Blind Spot Information System with cross-traffic alert and adaptive cruise control can help ease the load, while SYNC AppLink™ lets drivers control their smartphone apps to listen to their favorite form of entertainment.
