COLOGNE, Germany, July 22, 2013 – The new Ford Fiesta 1.0-litre EcoBoost has won the 2013 Women’s World Car of the Year after judges praised its “high-end look and feel” and fuel efficiency. It placed ahead of shortlisted finalists that included the Audi Allroad, Range Rover and Porsche Boxster S.
The new Fiesta was also named the 2013 Women’s World Economy Car of the Year by a panel of 18 female motoring writers, which judged the awards on factors including safety, value-for-money, aesthetic appearance, storage space, child-friendliness, ease-of-driving, color, sex appeal and environmental footprint.
The new Fiesta offers a bold new exterior, an interior optimized for ergonomics and comfort, and the Ford MyKey – an industry first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.
Ford’s 1.0-litre EcoBoost engine – International Engine of the Year 2013 and 2012 – delivers 125 PS and produces 99 g/km CO2 as part of a class-leading line-up of seven Fiesta powertrains that deliver sub-100 g/km CO2 emissions.
“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun-to-drive,” said Barb Samardzich, vice president of Product Development at Ford of Europe. “By tuning into the needs of all our customers we are ensuring this small car with the big history has a very bright future.”
The new Fiesta was also awarded the maximum five-star safety rating by the independent vehicle safety organization Euro NCAP, and offers the in-car connectivity system Ford SYNC with Emergency Assistance, which directly connects vehicle occupants to local emergency services operators after an accident.
The fifth Women’s World Car of the Year awards will be presented in London in October.
To take a look at the new Ford Fiesta 1.0-litre EcoBoost click here.
